🌎 About 3v3 World

Multiple AirPitch Inflatable Football Pitches in a 3v3 Tournament in Germany

The World’s Largest 3v3 Football Tournament Network

3v3 World launched in 2023 as a global expansion of 3v3 Europe, a project that has shaped small-sided football for over 20 years.

It all started in Norway, where we launched the world's first pitch-boundary 3v3 tournament — the VG Cup — back in 2004. One year later, we took the format to Denmark with the Jyske 3Ball tournament, which exploded in popularity and won UEFA Grassroots Event of the Year 2008. That moment marked the beginning of a football format that would spread across Europe — and eventually, the world.

📍 Key Milestones in the 3v3 World Journey

2004

Launch of VG Cup in Norway — the world’s first pitch-boundary 3v3 tournament.

2005

Jyske 3Ball takes Denmark by storm, prompting the Danish FA to officially introduce 3v3.

2012

3v3 Norway becomes the 3rd-largest football tournament format in the country, with over 800 daily participants.

2017–2018

National FAs in Norway and Sweden introduce 3v3 as official match formats.

2018

Launch of 3v3 UK, hosting events at major clubs including Liverpool FC and Manchester City.

2019

3v3 Germany goes live, partnering with regional FAs and spreading the Funino model.

2020

German FA confirms 3v3 as a national match format — AirPitch is born after extensive testing.

2021–2022

Launch of the 3v3 Europe Licensing Program + new national licensees in France, Spain, Switzerland, Denmark.

2023

Global expansion begins: 3v3 USA, Canada, and UK regional licensing.

Arsenal FC becomes the first Premier League club to integrate AirPitch in their academy.

2024–today

3v3 World reaches Mexico, Poland, Sweden, Panama, UAE, Portugal, Croatia, Ireland and the Netherlands.

🌍 Agreements made with 3v3 South Africa and 3v3 Nigeria.
🤝 Selected by the English FA to run all Young Lionesses Talent ID events.
🏆 National 3v3 tour organized with German FA & Volkswagen.
🥅 New customers: Manchester City, Newcastle United, Real Madrid.
🔥 Newcastle integrates a 5v5 AirPitch into their men’s first team training.