🌎 About 3v3 World
The World’s Largest 3v3 Football Tournament Network
3v3 World launched in 2023 as a global expansion of 3v3 Europe, a project that has shaped small-sided football for over 20 years.
It all started in Norway, where we launched the world's first pitch-boundary 3v3 tournament — the VG Cup — back in 2004. One year later, we took the format to Denmark with the Jyske 3Ball tournament, which exploded in popularity and won UEFA Grassroots Event of the Year 2008. That moment marked the beginning of a football format that would spread across Europe — and eventually, the world.
📍 Key Milestones in the 3v3 World Journey
2004
Launch of VG Cup in Norway — the world’s first pitch-boundary 3v3 tournament.
2005
Jyske 3Ball takes Denmark by storm, prompting the Danish FA to officially introduce 3v3.
2012
3v3 Norway becomes the 3rd-largest football tournament format in the country, with over 800 daily participants.
2017–2018
National FAs in Norway and Sweden introduce 3v3 as official match formats.
2018
Launch of 3v3 UK, hosting events at major clubs including Liverpool FC and Manchester City.
2019
3v3 Germany goes live, partnering with regional FAs and spreading the Funino model.
2020
German FA confirms 3v3 as a national match format — AirPitch is born after extensive testing.
2021–2022
Launch of the 3v3 Europe Licensing Program + new national licensees in France, Spain, Switzerland, Denmark.
2023
Global expansion begins: 3v3 USA, Canada, and UK regional licensing.
⚽ Arsenal FC becomes the first Premier League club to integrate AirPitch in their academy.
2024–today
3v3 World reaches Mexico, Poland, Sweden, Panama, UAE, Portugal, Croatia, Ireland and the Netherlands.
🌍 Agreements made with 3v3 South Africa and 3v3 Nigeria.
🤝 Selected by the English FA to run all Young Lionesses Talent ID events.
🏆 National 3v3 tour organized with German FA & Volkswagen.
🥅 New customers: Manchester City, Newcastle United, Real Madrid.
🔥 Newcastle integrates a 5v5 AirPitch into their men’s first team training.
📰 Latest from the 3v3World Community: Tournaments, Stories & News
Bruno Fernandes. Raheem Sterling. And AirPitch!
Two of the biggest names in football were recently spotted inside AirPitches — not for a photoshoot, not for a promo, but for real football moments that matter.Bruno Fernandes at...
Bruno Fernandes. Raheem Sterling. And AirPitch!
Two of the biggest names in football were recently spotted inside AirPitches — not for a photoshoot, not for a promo, but for real football moments that matter.Bruno Fernandes at...
Read More
A Christmas Tournament to Remember
Last week in Warsaw, our partners at Futbol Plus hosted a truly special Christmas football tournament — and we had to share it with you. Players of all abilities stepped...
A Christmas Tournament to Remember
Last week in Warsaw, our partners at Futbol Plus hosted a truly special Christmas football tournament — and we had to share it with you. Players of all abilities stepped...
Read More
AirPitch Hits Dubai with Wayne Rooney & 3v3 World
This week, the 3v3 World movement reached Dubai — and AirPitch was right in the middle of the action. Our 3v3 World Director, Mike Melvin, travelled to work with the...
AirPitch Hits Dubai with Wayne Rooney & 3v3 World
This week, the 3v3 World movement reached Dubai — and AirPitch was right in the middle of the action. Our 3v3 World Director, Mike Melvin, travelled to work with the...
Read More