🌎 About 3v3 World
The World’s Largest 3v3 Football Tournament Network
3v3 World launched in 2023 as a global expansion of 3v3 Europe, a project that has shaped small-sided football for over 20 years.
It all started in Norway, where we launched the world's first pitch-boundary 3v3 tournament — the VG Cup — back in 2004. One year later, we took the format to Denmark with the Jyske 3Ball tournament, which exploded in popularity and won UEFA Grassroots Event of the Year 2008. That moment marked the beginning of a football format that would spread across Europe — and eventually, the world.
📍 Key Milestones in the 3v3 World Journey
2004
Launch of VG Cup in Norway — the world’s first pitch-boundary 3v3 tournament.
2005
Jyske 3Ball takes Denmark by storm, prompting the Danish FA to officially introduce 3v3.
2012
3v3 Norway becomes the 3rd-largest football tournament format in the country, with over 800 daily participants.
2017–2018
National FAs in Norway and Sweden introduce 3v3 as official match formats.
2018
Launch of 3v3 UK, hosting events at major clubs including Liverpool FC and Manchester City.
2019
3v3 Germany goes live, partnering with regional FAs and spreading the Funino model.
2020
German FA confirms 3v3 as a national match format — AirPitch is born after extensive testing.
2021–2022
Launch of the 3v3 Europe Licensing Program + new national licensees in France, Spain, Switzerland, Denmark.
2023
Global expansion begins: 3v3 USA, Canada, and UK regional licensing.
⚽ Arsenal FC becomes the first Premier League club to integrate AirPitch in their academy.
2024–today
3v3 World reaches Mexico, Poland, Sweden, Panama, UAE, Slovenia Portugal, Croatia, Ireland, Greece, Tuscany and the Netherlands.
🌍 Agreements made with 3v3 South Africa and 3v3 Nigeria.
🤝 Selected by the English FA to run all Young Lionesses Talent ID events.
🏆 National 3v3 tour organized with German FA & Volkswagen.
🥅 New customers: Manchester City, Newcastle United, Real Madrid.
🔥 Newcastle integrates a 5v5 AirPitch into their men’s first team training.
⚽ Selected by UEFA to provide custom AirPitches for the Playmakers programme.
🌎 Partnered with Concacaf to supply custom AirPitches for regional 3v3 festivals.
🚀 Latvian FA joins the 3v3 movement with custom AirPitches for youth events.
📰 Latest from the 3v3World Community: Tournaments, Stories & News
This 3v3 rule changes how young brains process transition
Sometimes the smallest tactical twist creates the biggest leap in player development. In the UK, the 3v3 circuit uses a specific "hidden" rule that we recommend coaches adopt everywhere in...
This 3v3 rule changes how young brains process transition
Sometimes the smallest tactical twist creates the biggest leap in player development. In the UK, the 3v3 circuit uses a specific "hidden" rule that we recommend coaches adopt everywhere in...
Read More
What the England FA uses to power "The Greater Game
When the England FA set out to transform youth health and wellbeing across the nation, they needed equipment that matched the scale and energy of their vision. That is why...
What the England FA uses to power "The Greater Game
When the England FA set out to transform youth health and wellbeing across the nation, they needed equipment that matched the scale and energy of their vision. That is why...
Read More
Another National FA just brought AirPitches onto the big stage
When football associations want to give young players maximum touchtime, non-stop action, and pure football fun, they know exactly where to turn. The Latvian FA has now joined the 3v3...
Another National FA just brought AirPitches onto the big stage
When football associations want to give young players maximum touchtime, non-stop action, and pure football fun, they know exactly where to turn. The Latvian FA has now joined the 3v3...
Read More