The Danish FA launched a new 3v3 event and officially called it an AirPitch event.
Seeing those words in writing made the AirPitch Founder & CEO, Anders Wennesland, pause for a moment. Because 20 years ago, in 2005, he helped launch a format called Jyske3bold. The idea back then was simple: more ball touches, more action, more joy.
Now, two decades later, the concept is being relaunched, this time with our AirPitches. And the response from the kids said it all. The energy. The speed. The smiles. This is exactly why these products and concepts are built.
Even more special was hearing the head coach of the Danish Women’s National Team speak positively about both the format and the AirPitch environment. When people at that level recognize the value of small-sided football for development, it confirms that something real is happening.
But beyond branding or recognition, what matters most is the feeling. Seeing products and concepts create positive energy within the football community. Bringing people together. Making kids active, engaged, and confident.
When a federation like the Danish Football Association includes AirPitch Football in their youth development structure, it sends a powerful message: The AirPitch Football concept continues to grow, not because of marketing, but because it delivers real value to young players.
If you haven’t seen the highlights yet, watch the video below. The smiles say everything.
