Meet our team
We are the most experienced 3v3 football organisers in the World with a combined 50 years of active involvement with the format.
- Anders WenneslandFounder & Managing DirectorAnders is the founder of BazookaGoal and the inventor of the 3v3 mobile pitch concept. He organised the first 3v3 national mega-tournament in Norway in 2004 and the first UK mobile pitch tournament 15 years later. He has been an active influencer helping to convince European Football Federations to introduce 3v3 as official match format for the younger age groups.
- Hardy BrueningCo-FounderHardy has 10 years of experienced as event coordinator in Real Madrid Clinics Western Europe and has now been running 3v3 Germany (3v3 Deutschland) for three years. He is also the European Sales Manager for BazookaGoal, establishing official partnerships with around 80% of the Regional Football Federations.
- Finn Ove SoftingCo-FounderFinn Ove might be the world's most experienced 3v3 tournament organiser. Since he founded 3v3 Norway in 2012, he has been personally running more than 200 mega-events with a total participation of 400000+ players. He is currently also responsible for running the Norwegian Football Federation's own Santander 3v3 League.
- Mike MelvinCo-founderMike is the founder MYSL, one of the most successful youth football leagues in the UK, and has been successfully developing and running 3v3 UK for the past 4 years. 3v3 UK is organising the FA's Young Lionesses Talent ID events across England and is currently assisting the National FA's small-sided games pilot scheme. He combines his business with his passion for coaching kids in the local grassroots club.
- Jake PappasUSA ManagerJake is combining his experience as a head coach for Solar Soccer Club with his job as US account manager for AirPitch and BazookaGoal. Jake is also part of the development team for 3v3 USA State license program and tournament organisation.
Our history
3v3 World was created in 2023, as a global extension of the 3v3 Europe project which has been in development for nearly 20 years.
Already back in 2004, we launched the World's first pitch-boundary 3v3 tournament "VG Cup" in Norway together with a national newspaper as sponsor.
A year later, the concept was exported to Denmark, where the "Jyske3ball" tournament took the country with storm and was rewarded UEFA Grassroots Event of the Year 2008 . The Danish FA became the first to officially introduce 3v3 as match format for the youngest players.
3v3 Norway was formally established in 2012 and quickly grew to become the 3rd. largest football tournament of all formats, seeing an average participation number of 800 players per day.
The Norwegian FA introduced 3v3 match format in 2017 and recently launched 3v3 Santander league in collaboration with 3v3 Norway. The Swedish FA followed suit a year later.
A year later, the concept was exported to Denmark, where the "Jyske3ball" tournament took the country with storm and was rewarded UEFA Grassroots Event of the Year 2008 . The Danish FA became the first to officially introduce 3v3 as match format for the youngest players.
3v3 Norway was formally established in 2012 and quickly grew to become the 3rd. largest football tournament of all formats, seeing an average participation number of 800 players per day.
The Norwegian FA introduced 3v3 match format in 2017 and recently launched 3v3 Santander league in collaboration with 3v3 Norway. The Swedish FA followed suit a year later.
In 2018, we launched 3v3 UK and organised tournaments in professional club's venues, including Liverpool FC and Manchester City academies.
Then in 2019, we launched 3v3 Germany and have been organising 3v3 "Funino" tournaments in collaboration with regional FAs and supplying our specialist 3v3 equipment to clubs and tournaments all over the country.
In 2020, the German FA announced the introduction of 3v3 match format, leading to an explosion of demand for tournaments and equipment.
The 3v3 Europe Licensing program is established in 2021 with the aim to spread the fun and excitement of 3v3 football everywhere.
Four new National Licensees where established in 2022, including 3v3 France, 3v3 Switzerland, 3v3 Spain, 3v3 Denmark.
The 3v3 World is established, launching 3v3 USA and 3v3 Canada with the aim to reach all continents within 2026.
HISTORY OF 3V3
3v3 Europe history in pictures 2004-2023
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