3v3 World was created in 2023, as a global extension of the 3v3 Europe project which has been in development for nearly 20 years.
Already back in 2004, we launched the World's first pitch-boundary 3v3 tournament "VG Cup" in Norway together with a national newspaper as sponsor.
A year later, the concept was exported to Denmark, where the "Jyske3ball" tournament took the country with storm and was rewarded UEFA Grassroots Event of the Year 2008 . The Danish FA became the first to officially introduce 3v3 as match format for the youngest players.
3v3 Norway was formally established in 2012 and quickly grew to become the 3rd. largest football tournament of all formats, seeing an average participation number of 800 players per day.
The Norwegian FA introduced 3v3 match format in 2017 and recently launched 3v3 Santander league in collaboration with 3v3 Norway. The Swedish FA followed suit a year later.
In 2018, we launched 3v3 UK and organised tournaments in professional club's venues, including Liverpool FC and Manchester City academies.
Then in 2019, we launched 3v3 Germany and have been organising 3v3 "Funino" tournaments in collaboration with regional FAs and supplying our specialist 3v3 equipment to clubs and tournaments all over the country.
In 2020, the German FA announced the introduction of 3v3 match format, leading to an explosion of demand for tournaments and equipment.
The 3v3 Europe Licensing program is established in 2021 with the aim to spread the fun and excitement of 3v3 football everywhere.
Four new National Licensees where established in 2022, including 3v3 France, 3v3 Switzerland, 3v3 Spain, 3v3 Denmark.
The 3v3 World is established, launching 3v3 USA and 3v3 Canada with the aim to reach all continents within 2026.